RIP GLOSSY

86% of young adults spend an average of 2.5hrs per day on social media.

Social Media gets more attention than Glossy Print & TV Combined!

  • Digital has replaced magazines and become the primary method of brand definition.

  • The majority of online screen time is spent using Social Media Apps

  • People are spending more time online using social media

  • Social Media Time has surpassed time spent reading magazines and watching TV.

  • New cult-like followers are building brands as big as L’Oreal without ad campaigns.

Does your brand leverage social media?

Kylie Cosmetics

Kylie Jenner became the world's youngest self-made billionaire in 2019.

She did it with no more than a Shopify store, a seven-person team, and super solid content marketing.

She grew her cosmetics brand into a $900M business in three years without any paid traffic.



Social Media Influencers

have the most impact on

Fashion & Beauty Brands.

  • Outperforms PRINT ADS

  • Outperforms TELEVISION

  • 400% More Effective than Paid Social Media Ads



  • The current generation discovers brands online.

  • New brands have been built exclusively using social media.

  • Influencers have the most impact on Brand Awareness, Brand Loyalty & Sales

  • Influencers are defining the next generation of Luxury Brands.

  • New research shows Influencers are changing the face of the beauty and fashion industries, attracting cult-like followings through social media, particularly Instagram, TikTock & YouTube.

92% of consumers search for product reviews online before trying a new brand or making a major purchase*

83% of consumers find new brands through social media*

Influencers are winning the competition for consumer purchases. Today’s Influencers create professional, editorial-grade content that rivals Glossy Magazine content and the media they create is seen as much more authentic and relatable.

Influencers can establish a level of trust that paid media simply can not achieve.

Consumers increasingly reject more traditional forms of marketing like TV commercials and magazine ads—even those with fan-favorite smiling celebrities pitching beauty products are beginning to fade in comparison.

Paid media is perceived as less credible and less trustworthy, according to a research study by Harvard Business School MBA graduate Alessia Vettese.



THE TREND IS VERY CLEAR

ONLINE SCREEN TIME has surpassed both

Television and Print COMBINED for all age groups & demographics.

Influencers are the future of Brands